The definition
Review velocity is how frequently new reviews appear over time. It is a pattern rather than a total.
A business with 200 reviews all from 2022 and one with 60 arriving steadily over the last year are telling different stories, and the second reads better.
Why the pattern matters
Steady arrival signals an operating business with ongoing customers. A sudden burst followed by silence looks like a campaign rather than a practice, to readers and to platforms.
Bursts also attract scrutiny. A sharp spike is one of the patterns platforms look at when assessing whether reviews are being solicited improperly.
Building velocity compliantly
Ask every customer, consistently, without conditioning the request on how happy they seem. No incentives tied to sentiment. No gating. The compliant version is slower and it compounds, and it does not put the asset at risk.
Check it yourself
Open your profile and note the dates of your last ten reviews. Are they spread evenly, or clustered around one or two pushes?
A clustered pattern is survivable, and it tells you the request is an occasional campaign rather than part of how the job closes.
See where you actually stand
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