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LEARN · COSTS

What marketing actually costs

Trade-by-trade marketing cost pages for HVAC, roofing, plumbing, fencing, electrical and remodeling, plus budget benchmarks and our own published pricing.

BY TRADE

Cost by trade

Each page covers the range companies in that trade actually pay, what is inside the number, what is usually excluded, and the order in which spending tends to pay back. These are observed patterns rather than quotes — your own number comes from a baseline.

HVAC marketing cost →
What HVAC companies actually pay, what sits inside the number, and where the money goes first.
Roofing marketing cost →
Storm-cycle demand, insurance-restoration work, and what that does to a marketing budget.
Plumbing marketing cost →
Emergency versus planned work, and why the two need different spend.
Fencing marketing cost →
Seasonal, permit-gated, and quote-heavy. Our deepest trade bench.
Electrical marketing cost →
Licensing constraints and the panel-upgrade demand curve.
Garage door marketing cost →
High-urgency repair against low-frequency replacement.
Remodeling marketing cost →
Long deliberation, high ticket, and the longest sales cycle of the trades we serve.
THE COST GUIDES

Cost and pricing, question by question

Ten guides covering what things cost, how agencies price them, and how to read a proposal before you sign it.

How much local SEO costs →
Published starting prices across the trades, what sits at each end of the range, and which end you belong at.
SEO pricing models explained →
Retainer, project, hourly, pay-per-lead and performance, and what each one quietly incentivises.
What cheap SEO actually buys →
The arithmetic of a $500 retainer, when cheap is the right answer, and when it is money set on fire.
Google Business Profile management cost →
Why a standalone price is hard to find, and what actually drives the number.
Local Services Ads cost guide →
How per-lead billing works, the arithmetic to run first, and why disputes are part of the model.
What a service-business website costs →
The three decisions that set the price, and what to insist on at any budget.
Marketing budget benchmarks →
Percentage of revenue by company size, what counts inside the number, and where the bands mislead.
How to evaluate an SEO proposal →
Six things to look for, four warnings, and the one question that reveals most.
SEO cost per month for a small business →
The published range, what changes it at the small end, and the trap of buying the cheapest retainer.
Questions to ask before hiring an agency →
Twelve questions on measurement, method, conflicts and terms, published so you can run them on us.
BUDGET SETTING

How much of revenue should go to marketing?

Separate from what an agency charges: the percentage-of-revenue question, with sourced benchmarks by company size.

HVAC marketing budget benchmarks →
Sourced percentage-of-revenue guidance, tiers by company size, and the arithmetic for your own revenue.
OUR OWN NUMBERS

What Mindflow charges

Published rather than quoted, so you can disqualify us in thirty seconds if the number is wrong for you.

Pricing →
Free Visibility Check, two paid diagnostics, and monthly partnerships from $3,500 — priced by complexity, not packages.
Sample monthly report →
What you actually receive each month: the Work Ledger, three numbers, and a narrative that says what did not move.
FAIR QUESTIONS

Fair questions about cost

Why do these pages give ranges instead of a price?

Because the honest answer varies with locations, competitive intensity and the current state of your site and listings. The pages say which of those factors moves the number, so a range is informative rather than evasive.

Are these your prices or market prices?

The trade pages describe observed market patterns. Our own prices are on /pricing/ and are published in full.

Is cheaper marketing worse?

Not automatically. Below roughly $1,500 a month the work is necessarily templated, and that is a real trade rather than a scandal. We say where we are not the right answer.

Start with a measurement, not a quote

A free Visibility Check shows where you actually stand — the findings usually make the budget question answer itself.

Get my free Visibility Check
Or call Youssef on (404) 775-9995
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