Marketing budget calculator

Enter last year’s revenue and see what a sourced benchmark says your total marketing budget should be. No email, no signup, no data leaves your browser.

Everything is calculated in your browser. Nothing is sent anywhere, nothing is stored, and there is no form to fill in first.

The benchmark behind the calculator

Business Development Resources places healthy growth-phase home-service companies at 8 to 12% of total revenue on marketing, with the share varying by size: under $1M revenue at 10 to 15%, $1M to $3M at 8 to 12%, and established $3M+ at 5 to 8%.

Smaller companies spend a higher share because they are buying awareness they do not yet have. Established companies spend less because reputation and repeat work carry part of the load. That is the whole reason the calculator asks for revenue before it shows you anything.

What belongs inside the number

Agency fees, ad spend, your website, vehicle wraps, print, sponsorships, review tools, CRM if you bought it for marketing, and the salary share of anyone in-house doing the work.

Owners routinely count the agency fee, forget the rest, and conclude they are spending 3% when the real figure is 9%. Add up all of it before deciding you are under-invested.

Three cases the band gets wrong

A growth push. Entering a new market or recovering from a reputation problem means exceeding the band deliberately, and for a defined period.

A business at capacity. The right figure is under the band. Generating work you cannot deliver is the most expensive mistake on this page, and the reviews take the damage.

A small business. Below roughly $400,000 in revenue the band produces a number that competes with payroll. Free fundamentals will move more than a retainer at that stage, and we will tell you so.

Questions owners ask

See what your budget is currently buying

A free Visibility Check runs twelve real buying questions and shows where you stand. You keep the findings.